Page CTR, CPC and Page RPM
CTR = Click Through Rate as a %, divide the # of clicks by the # of page views or # of ad impressions
CPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicksRPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions
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